About the Brand
HumRaahi is a beloved local café based in Bhilai, Chhattisgarh — famous among students and locals for its signature chai and bun maska combo. The name means 'fellow traveller', reflecting the café's warm, community-driven soul. Beyond chai, HumRaahi serves coffee, snacks, and a whole lot of comfort.
Services
The Challenge
HumRaahi needed a brand identity that captured its warm, nostalgic, desi soul — something that felt handcrafted and personal, rooted in Indian culture, yet clean enough to work across packaging, signage, and a digital app.
My Role
I designed the full brand identity from scratch — logo, typography, colour palette, packaging (the signature kraft paper bag), café signage, and the mobile app UI. Every element was crafted to feel like a warm hug from your local chai-wala.
