About the Brand
Pizza Hut is one of the world's most iconic pizza chains. This redesign project focused on refreshing the brand's visual identity — modernising the logo, rethinking the colour system and creating a more appetising digital presence that speaks to a younger, design-savvy audience without losing the warmth and familiarity the brand is known for.
Services
The Challenge
The challenge was to modernise Pizza Hut's iconic identity without alienating its loyal customer base. The brand needed to feel fresh and contemporary while retaining the warmth and familiarity that millions associate with it.
My Role
I led the visual rebrand — redesigning the logo system, crafting a new type hierarchy, and developing a comprehensive brand guideline. I also designed mockups for packaging, digital banners, and in-store applications.
