About the Brand
RedBus is India's largest online bus ticketing platform, serving millions of travellers across the country. With over two decades in operation, the brand needed a visual refresh to compete in an increasingly mobile-first travel market — cleaner, bolder, and more contemporary.
Services
The Challenge
RedBus's existing visual identity felt dated in an era dominated by sleek, minimal app experiences. The challenge was to evolve the iconic red brand into something energetic and modern while maintaining instant brand recognition.
My Role
I led the visual rebranding exercise — redesigning the wordmark, developing a refreshed colour system, creating new illustration and iconography styles, and applying the rebrand across key touchpoints including app UI, marketing materials, luggage branding and bus-stop displays.
